Two days of queer culture in Salt Lake City

LOVELOUD turns ten. April 30 and May 1, 2027, in downtown Salt Lake City. A cultural festival on day one and a music festival on day two, with up to 25,000 people celebrating LGBTQ+ young people and everyone who loves them.

Salt Lake City's next great cultural weekend

As Sundance moves to Boulder, Salt Lake City is ready for a new weekend of film, art and music. LOVELOUD was born here in 2017, and our story has always lived on screen: our documentary Believer premiered at Sundance in 2018. In 2027 we bring storytelling, wellness, art and music to the heart of downtown.

Day One · Friday, April 30

Community Day

A cultural festival across downtown Salt Lake City. Classes, panels and workshops live inside four tracks.

Wellness

Movement, mindfulness and community care for young people and their families.

Mental Health

Conversations, tools and support led by experts and people with lived experience.

Art + Design

Makers, murals and hands-on studios that celebrate queer creativity.

Film + Storytelling

Screenings, filmmaker conversations and storytelling workshops, including Believer and new films.

Friday night

LOVELOUD After Dark

Day one ends with a night out: music, dancing and the whole community together under the lights.

Day Two · Saturday, May 1

Music Festival

Two stages building to one big night.

Main Stage
Gallivan Center
Second Stage
Library Amphitheater
The headline moment

Ten Years of LOVELOUD

A celebration of a decade of joy, community and music, leading into the headliner.

Featuring established and breakthrough artists alongside community and business leaders.

Since 2017

A decade of proof

Founded in 2017 by Dan Reynolds of Imagine Dragons and Tyler Glenn of Neon Trees, LOVELOUD has grown from one Utah concert into a national platform.

26B

earned media impressions

500M+

video views

80K+

attendees

20+

shows and events

$2.7M

granted to LGBTQ+ youth and mental health work

12M+

social universe across LOVELOUD and Rainbow Media

LOVELOUD festival crowd LOVELOUD festival moment LOVELOUD community LOVELOUD on stage
Brands that have partnered with LOVELOUD
Past LOVELOUD stages

Major music moments

Headliners

Imagine Dragons
Headliner
Kesha
Headliner
Zedd
Headliner
Victoria Monét
Headliner
Anitta
Headliner

Also on our stages

Neon Trees
On our stages
Tegan and Sara
On our stages
Lauv
On our stages
Willow Smith
On our stages
David Archuleta
On our stages
Billie Eilish
Presented by AT&T
MUNA
Presented by AT&T

Voices and supporters

Tim Cook
CEO, Apple
Gus Kenworthy
Olympic freestyle skier
Julianne + Derek Hough
Dancers and performers
Steve Young
Hall of Fame quarterback
Kalen Allen
Comedian and personality
Carmen Carrera
Advocate and board member
Drew Scott
Property Brothers
Alfonso Ribeiro
Actor and host

Selected past LOVELOUD participants. Past participation does not indicate involvement in the 2027 program. Billie Eilish and MUNA performed at a LOVELOUD event presented by AT&T.

See it for yourself

Our story lives on screen

What we could create together

Own a Track

Present one of the four Community Day tracks and shape its programming.

Screen Your Story

Premiere films, series and trailers for an audience that shows up for culture.

Take the Stage

Bring your stars and voices to the Main Stage or Second Stage.

Light Up After Dark

Host the night that closes Community Day.

The Ten Years Moment

Stand beside the festival's biggest celebration.

Create Together

Content, merch and storytelling made with LOVELOUD, all year long.

Every partnership is built around your goals.

Let's build your LOVELOUD

Tell us what you want people to feel, and we'll shape the program around it.

Email Robert See all partnership options