Lovetakesthe mic

April 30 to May 1, 2027
Salt Lake City

LOVELOUD turns 10. For our anniversary, the festival grows into a city-wide weekend of music, community, and mental health programming, and we're inviting a select group of brands to build it with us.

See partnership tiers
A LOVELOUD performer at center stage before a packed stadium crowd10 years of LOVELOUD
20+shows and events nationwide
80K+event attendees
$2.7Mgranted to LGBTQ+ youth and mental health initiatives
12M+organic social reach across LOVELOUD and Rainbow Media channels

Who we are

The LOVELOUD Foundation is a 501(‌c)(3) nonprofit founded in 2017 by Dan Reynolds of Imagine Dragons and Tyler Glenn of Neon Trees.

We use music, storytelling, and community programming to spark conversations about unconditional love and acceptance for LGBTQ+ friends and family. Every event funds local and national organizations focused on advocacy, mental health, youth support, and community care.

Our vision: a world where everyone feels seen, supported, and celebrated for exactly who they are.

Tyler Glenn and Dan Reynolds on stage at LOVELOUD SLC 2023

See it for yourself

The 2027 festival

2–3 daysof music, community, and city-wide programming
10,000–25,000+expected attendees
Gallivan Centermain stage in downtown Salt Lake City, plus multi-stage city programming
Kesha performing on the LOVELOUD main stage in 2019
Kesha on the LOVELOUD main stage, 2019

Main stage

  • Headline artists and LOVELOUD alumni
  • High-production live performances

Community

  • Mental health spaces
  • Nonprofit village
  • Panels and conversations

City activations

  • Venue takeovers
  • Pop-up performances
  • Nightlife partnerships

Partner activations

  • Branded experiences
  • Sampling and engagement zones
  • Interactive installations
Salt Lake City skyline at night

Why Salt Lake City

LOVELOUD began here. We've hosted 10+ major events across Utah and march in Utah Pride every year. The anniversary brings the festival home to a fast-growing city with a deeply engaged LGBTQ+ community and a strong network of mental health advocates.

A place for everyone

12M+
Total organic social reach

Across LOVELOUD's channels and our amplification partner Rainbow Media Co., home of @Pride and @LGBT.

LOVELOUD fans celebrating together at the festival

Primary

  • LGBTQ+ community, local and national
  • Gen Z and millennials
  • Culture-forward audiences

Secondary

  • Allies, families, and community leaders

Reach

  • Artist amplification
  • Social and digital campaigns
  • National press and earned media

Past partners

AT&T
DIRECTV
Microsoft
Xbox
Adobe
Spotify
Hilton
lululemon
MGM
Intuit
Qualtrics
Vivint
Podium
Pluralsight
Domo
Entrata

Together, our partners helped LOVELOUD reach 80,000+ attendees and grant $2.7M to LGBTQ+ youth and mental health initiatives.

Partners in action

Fans pose with #TurnUpTheLove signs on a rainbow stage inside the AT&T Turn Up the Love activation
AT&T Turn Up the Love activation
Hundreds of people doing yoga together on the lawn of the Utah State Capitol at sunset
Sunset yoga at the Utah State Capitol

Partnership tiers

Every partnership comes with a full suite of marketing rights and benefits, customized to your brand's objectives. Tap a tier to see what's included.

Presenting partner$2,000,000

"LOVELOUD Festival 2027 presented by your brand"

  • Exclusive naming rights across all event branding
  • Category exclusivity
  • Top-tier logo placement across stage, digital, press, and signage
  • Largest premium activation footprint with custom build
  • Integration across 2–3 days of programming
  • On-stage speaking or recognition moments
  • Co-branded media, PR, and content
  • Premium VIP hospitality and largest ticket allocation
  • First right of renewal for future LOVELOUD events
Impact partner$500,000
  • Category exclusivity within tier
  • Prominent logo placement on-site, digital, and select press
  • Large-scale activation footprint
  • Integration into a core festival pillar: music, community, or wellness
  • On-stage recognition moments
  • Social and digital promotion
  • VIP hospitality and premium ticket allocation
Community partner$250,000
  • Logo placement across on-site signage and digital platforms
  • Mid-size activation footprint
  • Integration into workshops, panels, and community spaces
  • Sampling and audience engagement opportunities
  • Inclusion in social and digital promotion
  • Ticket allocation and scaled VIP access
Supporting partner$100,000+
  • Logo placement on the event website and on-site partner listings
  • Activation or branded presence with a standard footprint
  • Sampling or product integration opportunities
  • Inclusion in select programming areas
  • Ticket package
Contributing partner$50,000+
  • Logo recognition on the event website and partner listings
  • Presence within shared or curated partner spaces
  • Sampling or light product integration where applicable
  • Ticket package
  • Recognition as a mission-aligned partner supporting LGBTQ+ communities

Custom partnerships

Tailored programs built around mental health programming, artist collaborations, community activations, or content and digital storytelling.

Start with an event

Become the title sponsor of Home for the Holidays or the Queer Sweethearts Dance, or host a VIP space, as a first way to partner with LOVELOUD on the road to 2027.

The road to 2027

December 2026

Home for the Holidays

Our annual holiday dinner at the University of Utah, bringing LGBTQ+ community members, friends, and allies together for food, entertainment, and chosen family.

February 2027

Queer Sweethearts Dance

A queer Valentine's celebration at the LA LGBTQ+ Community Center with space to dance, connect, and celebrate love in all its forms.

April 30 to May 1, 2027

The Big Celebration

LOVELOUD's 10-year anniversary in Salt Lake City: music, community, mental health programming, and local activations.

Let's build this together

Reach out to start shaping a partnership for LOVELOUD's tenth year. We'd love to build something with your brand.

Join the partner list

Leave your name and email and we'll keep you updated as LOVELOUD 2027 comes together, including new partnership opportunities.

Robert HébertHead of Partnershipsrobert@loveloudfest.comClarissa SavageExecutive Directorclarissa@loveloudfest.com