Partnership opportunities for 2027

Lovetakesthe mic

April 30 to May 1, 2027
Salt Lake City

LOVELOUD turns 10. The festival grows into a city-wide weekend of music, community and mental health programming, and we're inviting a small group of brands to build it with us.

Why brands belong here

LOVELOUD gives brands a joyful, family-friendly way to show up for LGBTQ+ youth, their families and allies, through music the whole community loves.

Belonging you can feel

Fans, families and first-timers singing along together. Your brand becomes part of the welcome.

Music that moves culture

Headliners and LOVELOUD alumni draw Gen Z and millennial fans from across the country.

Impact you can report

Every partnership funds organizations focused on mental health, youth support and community care.

A decade of proof

Founded in 2017 by Dan Reynolds of Imagine Dragons and Tyler Glenn of Neon Trees, LOVELOUD has grown from one Utah concert into a national platform.

26Bearned media impressions
500M+video views
20+shows and events nationwide
80K+event attendees
$2.7Mgranted to LGBTQ+ youth and mental health initiatives
12M+organic social reach across LOVELOUD and Rainbow Media channels

Brands that have partnered with LOVELOUD

AT&T
DIRECTV
Microsoft
Xbox
Adobe
Spotify
Hilton
lululemon
MGM
Intuit
Qualtrics
Vivint
Podium
Pluralsight
Domo
Entrata

This is what LOVELOUD can bring together.

A decade of artists, advocates and cultural voices showing up for a more loving world.

Past headliners

Imagine Dragons
Kesha
Zedd
Victoria Monét
Anitta

Also on our stages

Neon TreesTegan + SaraLauvWillow SmithDavid Archuleta

Voices + supporters

Tim CookGus KenworthyJulianne + Derek HoughSteve YoungKalen AllenCarmen CarreraDrew ScottAlfonso RibeiroLisa BarlowBronwyn Newport

Your brand can help shape what comes next.

Selected past LOVELOUD participants. Past participation does not indicate involvement in the 2027 program.

See it for yourself

The road to 2027

Three moments build toward the anniversary, and each one is a way to start partnering now.

December 2026

Home for the Holidays

Our annual holiday dinner bringing LGBTQ+ community members, friends and allies together for food, entertainment and chosen family.

University of Utah

February 2027

Queer Sweethearts Dance

A Valentine's celebration with space to dance, connect and celebrate love in all its forms.

Los Angeles LGBTQ+ Center

April 30 to May 1, 2027

The 10th Anniversary

A city-wide weekend of music, community, mental health programming and local activations.

Salt Lake City, 10,000 to 25,000+ guests

Imagine your brand amplifying the whole experience.

The strongest partnerships don't just show up. They make the experience bigger, richer and more memorable.

Kesha performing on the LOVELOUD main stage in 2019
Kesha on the LOVELOUD main stage, 2019

Beyond the weekend

LOVELOUD content keeps a partnership working all year.

The LOVELOUD Podcast

Tyler Glenn in one-on-one conversations with artists and advocates, building to a live taping on Community Day. In development for early 2027.

Road to LOVELOUD

A video series following each event on the way to the anniversary.

Amplification

Promotion across LOVELOUD channels and our media partner Rainbow Media Co., home of @Pride and @LGBT.

Fans pose with #TurnUpTheLove signs inside the AT&T Turn Up the Love activation
AT&T Turn Up the Love
Hundreds of people doing yoga on the lawn of the Utah State Capitol at sunset
Sunset yoga at the Utah State Capitol

Partnership tiers

Every partnership is customized to your goals. Choose a tier to see what's included.

    Custom partnerships

    Programs built around mental health, artist collaborations, community activations, or content and digital storytelling.

    Start with an event

    Title Home for the Holidays or the Queer Sweethearts Dance, or host a VIP space, as a first step on the road to 2027.

    Category exclusivity available at select tiers. Final rights and deliverables are set in each partnership agreement.

    Let's build this together

    Tell us what matters to your brand, and we'll shape a partnership for LOVELOUD's tenth year around it.

    Join the partner list

    Leave your details and we'll keep you updated as LOVELOUD 2027 comes together, including new partnership opportunities.