Partnership opportunities for 2027
Lovetakesthe mic
April 30 to May 1, 2027
Salt Lake City
Streaming special: June 2027
LOVELOUD turns 10. The festival grows into a city-wide weekend of music, community and mental health programming, and we're inviting a small group of brands to build it with us.
Built for your brand
The pendulum will swing back
Brands that showed up consistently for this community and its allies will win. LOVELOUD gives your brand a careful, consistent way to stay relevant: through music, mental health, and youth and the families who love them.
What LOVELOUD delivered for AT&T, 2018 to 2024
Why your brand, why now
Presented by your brand
- LOVELOUD's wireless category is open for 2027.
- Reach Gen Z, millennials, and families and allies in Utah and nationwide.
- A brand-safe platform built on music, mental health and community.
- Consistency that compounds: a multi-year partnership, present all year on the Road to LOVELOUD.
Naming
"LOVELOUD 2027, presented by your brand" across every touchpoint of the 2 to 3-day festival.
Category exclusivity
The only wireless brand at LOVELOUD.
Your main stage
Your brand across the Gallivan Center main stage and the livestream.
Customer perks
Presales, upgrades and exclusive experiences for your customers.
Year-round and multi-year
Home for the Holidays, the Queer Sweethearts Dance, and first right of renewal.
Talent and content
Artist moments built for your channels, subject to approvals.
More than Pride
Connect through the music and culture that surround the community with love and acceptance. What happens in Salt Lake City reaches the whole region. What happens online goes global.
See the Presenting tierWhy brands belong here
LOVELOUD gives brands a joyful, family-friendly way to show up for LGBTQ+ youth, their families and allies, through music the whole community loves.
Belonging you can feel
Fans, families and first-timers singing along together. Your brand becomes part of the welcome.
Music that moves culture
Headliners and LOVELOUD alumni draw Gen Z and millennial fans from across the country.
Impact you can report
Every partnership funds organizations focused on mental health, youth support and community care.
A decade of proof
Founded in 2017 by Dan Reynolds of Imagine Dragons and Tyler Glenn of Neon Trees, LOVELOUD has grown from one Utah concert into a national platform.
Brands that have partnered with LOVELOUD
Why LOVELOUD matters
Acceptance saves lives. LOVELOUD is where families practice it together, with parents, grandparents and young people side by side in the same crowd.
The need is urgent
36%of LGBTQ+ young people seriously considered suicide in 2025.1Acceptance saves lives
3×lower suicide attempt rate for LGBTQ+ youth in very accepting communities: 6%, compared with 18%.1Family is the turning point
8.4×higher risk of a suicide attempt when young people face strong rejection at home.2Every family has a stake
23%of Gen Z adults identify as LGBTQ+, so nearly every family has someone this touches.3Why now
In 2025, several of the places that told LGBTQ+ young people they belong grew quieter, including a national crisis line created just for them. Only about a third of LGBTQ+ youth say community events are a source of support in their lives.1 LOVELOUD's 10th anniversary brings that support back at stadium scale.
Why it works
LOVELOUD is family-first and apolitical. It began in Utah in 2017 as a response to youth suicide, and it has granted $2.7M to organizations that support LGBTQ+ youth and their mental health. Every family in the stands is part of the answer.
Your partnership puts a family in the stands, a young person in a crowd that cheers for them, and real dollars behind the organizations that answer the call.
Sources: 1. The Trevor Project, 2025 U.S. National Survey on the Mental Health of LGBTQ+ Young People. 2. Family Acceptance Project, Pediatrics, 2009. 3. Gallup, February 2025.
See it for yourself
The road to 2027
Three moments build toward the anniversary, and each one is a way to start partnering now.
December 2026
Home for the Holidays
Our annual holiday dinner bringing LGBTQ+ community members, friends and allies together for food, entertainment and chosen family.
University of Utah
February 2027
Queer Sweethearts Dance
A Valentine's celebration with space to dance, connect and celebrate love in all its forms.
Los Angeles LGBTQ+ Center
April 30 to May 1, 2027
The 10th Anniversary
A city-wide weekend of music, community, mental health programming and local activations.
Salt Lake City, 10,000 to 25,000+ guests
Your brand, alive in the room
The strongest partnerships become part of the experience fans remember and share.
Beyond the weekend
LOVELOUD content keeps a partnership working all year.
The LOVELOUD Podcast
Tyler Glenn in one-on-one conversations with artists and advocates, building to a live taping on Community Day. In development for early 2027.
Road to LOVELOUD
A video series following each event on the way to the anniversary.
Amplification
Promotion across LOVELOUD channels and our media partner Rainbow Media Co., home of @Pride and @LGBT.
Partnership tiers
Every partnership is customized to your goals. Choose a tier to see what's included.
Custom partnerships
Programs built around mental health, artist collaborations, community activations, or content and digital storytelling.
Start with an event
Title Home for the Holidays or the Queer Sweethearts Dance, or host a VIP space, as a first step on the road to 2027.
Category exclusivity available at select tiers. Final rights and deliverables are set in each partnership agreement.
Let's build this together
Tell us what matters to your brand, and we'll shape a partnership for LOVELOUD's tenth year around it.
Join the partner list
Leave your details and we'll keep you updated as LOVELOUD 2027 comes together, including new partnership opportunities.